probiotics for infants
Popularity of probiotics growing among Americans
Until recently, Americans were disgusted definitely by the ingestion of intestinal bacteria of the environment as a snack, or otherwise. In contrast, Europeans and Australians welcomed the concept with enthusiasm and held a booming market there since the 1990s.
Probiotics means "for life" and there are already about 100 trillion bacteria thrive in our digestive system, mainly in the colon. Probiotics are necessary to maintain the right balance between good bacteria and pathogenic bacteria that are harmful to the system. Probiotics are needed to begin the digestive system and increase immunity.
Probiotics: popularity
In the United States "bacteria" was first was presented as a functional food for better health in 2003. Since then, industry probiotics has grown exponentially. According to probiotics: Ingredients, supplements and foods, the total 51.7 million dollars in sales of probiotic ingredients in 2004 was the accountant Lactobacillus most popular for 58.2 percent of sales. The sale of probiotic supplements in the form of capsules, tablets and powder amounted to 198.6 million dollars, with capsules that represent the largest share representing 80.5 per cent.
In 2005, sales of probiotic products have increased 20 percent the previous year and was valued at 243 million dollars. While naturalists have long sung his praises, the benefits probiotics in that time have been confirmed by a growing body of medical research that probiotics linked to better health. Stimulated by a scientific support, the Americans were more willing to absorb the benefits of "friendly" bacteria in their spirit and courage.
However, it was not until 2006 that the barrier of consumer cons probiotics has been permanently broken. brands like Actimel Yakult and came out with the American advertising environment which had ended with the word "bacteria" in their advertising and reaffirmed scientific benefits of consumption of probiotics.
In 2008, according to Datamonitor, the market of the United States was valued at 1526.7 million dollars, an increase of 160 percent compared to 2003 when it was valued at $ 952.00
Today, the number of supplements probiotics has grown exponentially over the past decade. The strains are the most popular lactobaccilus, Streptococcus thermophilus, Bifidobacterium. They are sold one or more constraints in the form of capsules, liquids or powders.
: Educating the public awareness of the benefits probiotics necessary
While sales are increasing, surveys conducted in 2008 showed that most Americans still do not understand what are probiotics and the benefits to be gained by them. In some cases, Americans appear to be more familiar with the word, acidophilus, but I had no idea that it is a probiotic.
In the survey conducted by Opinion Research Corporation, only 15 percent of American adults knew the health bacteria. Eighty-five percent were generally ignorant. It is expected that public awareness will Probiotics stimulate industry to the next level.
Benefits of Probiotics
Research shows probiotics are able effectively treat gastro-intestinal, respiratory infections and allergies. The beneficial effects of probiotics include start-immune, digestive optimal health for a better absorption of nutrients, reduction of inflammatory bowel diseases like IBS, ulcerative colitis and Crohn's disease. Probiotics can minimize the side effects of diarrhea caused by antibiotics, especially among the elderly. Imbalance probiotics and pathogenic bacteria can cause bouts of diarrhea, constipation, irregularity and other digestive problems, including an array of conditions that cause disease.
Said Dr. Mary Ellen Sanders, International Scientific Association for Probiotics and prebiotics bacteria colonizing our bodies are numerous and vital. "
Dr. Allan Walker, director of the Division of Nutrition at Harvard Medical School, said the benefits of probiotics in the development of early childhood, "In infants, intestinal bacteria are acquired until about 2 years, "he said. "Bacteria" good "consumed during this period may promote the proper type of bacterial colonization and may lead to immunity enhanced "
Probiotics quality manufacturing
The issue has however always been the viability of the bacteria in tablets or capsules and consistency. How life over there and how will it be compromised when the consumer he eats? Heat, moisture and oxygen have a negative impact on bacterial survival. probiotics Manufacturing needs precision, control of environmental factors and regulatory structures that ensure stability lifetime.
The future of probiotics
According to Frost & Sullivan's 2007 report, catering to the specific needs of each age group and sex are the main drivers of growth. The aging baby boomers, men and even adults of probiotics for children has a high potential market and the current market scenario shows that there are not enough products in these categories. The annual growth rate (CAGR) for industry Probiotics are calculated at 13.7 percent from 2006 to 2013.
Current factors causing the industry are the rising costs health care and rising consumer Internet savvy. The Internet offers access to consumer information and opportunities for self-education and self-diagnosis is a boon for any segment of the nutraceutical industry.
Broad support for research, interest Growing public in probiotic foods and probiotic supplements helped by the support the medical profession, will certainly lead this industry to a major new surge in demand for probiotic products in the next year.
About the Author
Nutricap Labs is a full service vitamin supplement manufacturing service. We primarily manufacture nutritional tablets, capsules, powders, liquids and creams, but we also offer label and packaging design services and order fulfillment services to our customers.
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